Experiential Marketing: A Practical Guide to Interactive Brand Experiences
Kogan Page | ISBN: 0749452757 | 2009-03-28 | PDF | 272 pages | 3 Mb

Consumers are constantly inundated with repetitive traditional advertising messages, bombarding their lives, interrupting their TV shows and generally getting in the way. Consumer feel little emotional connection with these brands, and if they are persuaded to buy it is simply because the brand that shouted the loudest got their attention. This outdated approach to marketing communications is dying–fast. (more…)

Author: Richard Brookhiser

America’s first president was also one of its strongest leaders–from the military, to government, and to business.

FIRST IN WAR, FIRST IN PEACE,
FIRST IN LEADERSHIP. (more…)

Author: Peter S. Pande, Robert P. Neuman, Roland R. Cavanagh
Cost reduction…productivity improvement…customer retention…these are the promises of the Six Sigma quality management system. “The Six Sigma Way” reveals how GE, Motorola, and numerous other companies are successfully using Six Sigma to fine-tune products and processes, improve performance, and increase profits. Now you can read the roadmap for implementing Six Sigma in your manufacturing or service organization. (more…)

In The Five Dysfunctions of a Team Patrick Lencioni once again offers a leadership fable that is as enthralling and instructive as his first two best-selling books, The Five Temptations of a CEO and The Four Obsessions of an Extraordinary Executive. This time, he turns his keen intellect and storytelling power to the fascinating, complex world of teams. (more…)

A Manager’s Guide to Coaching: Simple and Effective Ways to Get the Best From Your Employees
Authors: Anne Loehr, Brian Emerson
To stay on top, companies need to do more than just tread water—they need to grow and that means that their employees need to develop and improve their skills at the same pace. More than ever, managers are being encouraged to improve employee performance through effective coaching, but so few of them have the time—or the knowledge—it takes to do it successfully (more…)